Microsoft sold more than 60 million licenses and upgrades of Windows 8 in the first 10 weeks after its October 26, 2012, global launch. Marketing spanned 42 countries with TV, print, and banner ads, outdoor posters, and branded entertainment. They used a ________ approach for the launch.
A) shotgun
B) continuous
C) born global
D) sprinkler
E) waterfall

Question

Quizplus · Accepted Answer

The term "sprinkler" approach is used in marketing to describe a strategy where advertising and promotional efforts are spread out evenly across a wide geographic area or market. This aligns with Microsoft's approach of marketing Windows 8 in 42 countries through various channels such as TV, print, and banner ads, outdoor posters, and branded entertainment.

Microsoft Sold More Than 60 Million Licenses and Upgrades of Windows