In general, a company prefers to enter countries that have high market attractiveness and high market risk, regardless of whether it possesses a competitive advantage.

Question

Quizplus · Accepted Answer

A company prefers to enter countries where it possesses a competitive advantage, even if the market attractiveness is low or the market risk is high. This is because having a competitive advantage can help the company overcome the challenges and risks associated with entering a new market.

In General, a Company Prefers to Enter Countries That Have