Straight extension of the product means introducing ________.
A) the product to the foreign market without any changes to the product
B) the product to the foreign market with minor changes to the product
C) the product to the foreign market with major changes to the product
D) a customized product to the foreign market with a new marketing strategy
E) a customized product to the foreign market with existing marketing strategy

Question

Quizplus · Accepted Answer

Straight extension of the product means introducing the product to the foreign market without any changes to the product. This strategy is often used when the product has been successful in the domestic market and is expected to do well in the foreign market as well. It allows for cost savings and a faster market entry.

Straight Extension of the Product Means Introducing ________