Backward invention occurs when a firm ________.
A) creates a new product to meet a need in another country
B) reintroduces earlier product forms adapted to suit another country's needs
C) invents products that are similar to competing offerings
D) takes an existing product into a new market
E) produces its own raw materials

Question

Quizplus · Accepted Answer

Backward invention involves taking older product forms and adapting them to meet the needs of a different market or country. This is different from forward invention, which involves creating entirely new products.

Backward Invention Occurs When a Firm ________