Which of the following is true for business marketers?
A) They deal with more and larger buyers than consumer marketers.
B) They deal with more and smaller buyers than consumer marketers.
C) They deal with fewer and larger buyers than consumer marketers.
D) They deal with fewer and smaller buyers than consumer marketers.
E) They deal with the same kind of buyers as consumer marketers.

Question

Quizplus · Accepted Answer

Business marketers typically deal with fewer, but larger buyers than consumer marketers. Business purchases are often made in larger quantities and involve more complex decision-making processes, which means that business marketers tend to focus on building relationships with a smaller number of key buyers rather than a large number of individual consumers.

Which of the Following Is True for Business Marketers