The business buyer makes the fewest decisions in the straight rebuy situation and the most in the new-task situation.

Question

Quizplus · Accepted Answer

In straight rebuy situation, the buyer has already made a decision and is simply reordering, so there are fewer decisions to be made. In new-task situation, the buyer is faced with a completely new problem and must make multiple decisions to find a solution. Therefore, the statement is true.

The Business Buyer Makes the Fewest Decisions in the Straight