In the straight rebuy, "out-suppliers" try to get a small order and then enlarge their purchase share over time.

Name: In the straight rebuy, "out-suppliers" try to get a small order and then enlarge their purchase share over time.
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In a straight rebuy situation, "out-suppliers" aim to secure a small initial order to establish a foothold with the buyer, with the strategy of gradually increasing their share of purchases over time by demonstrating their value and reliability.

In the Straight Rebuy, "Out-Suppliers" Try to Get a Small