________ refers to the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.
A) Marketing channels
B) Organizational buying
C) Corporate retailing
D) Brand auditing
E) Inventory control

Question

Quizplus · Accepted Answer

The description matches the process of organizational buying, which involves making purchase decisions on behalf of a formal organization after identifying the need for products or services, and evaluating and comparing alternatives before selecting a supplier or brand. Marketing channels refer to the intermediaries through which products move from manufacturers to consumers, corporate retailing involves a company selling directly to consumers, brand auditing involves assessing the competitive strength of a brand, and inventory control involves managing the flow and stock of products within a company.

________ Refers to the Decision-Making Process by Which Formal Organizations