Given the highly competitive nature of business-to-business markets, the biggest enemy to marketers here is commoditization.

Question

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Commoditization occurs when products or services become indistinguishable from those of competitors, resulting in a price-focused market where businesses are driven to drive down costs and margins. This can be detrimental to marketers trying to differentiate their offerings and compete on value rather than just price.

Given the Highly Competitive Nature of Business-To-Business Markets, the Biggest