How can a marketer overcome the negative effects of commoditization?
A) convince target consumers that the firm's products are as good as those of competitors
B) convince target consumers that price is irrelevant in determining quality
C) convince target consumers that the firm's products are different from those of competitors
D) convince target customers that buying the highest-priced product is no guarantee of quality
E) convince target customers that all the products in the market are equivalent

Question

Quizplus · Accepted Answer

The best way to overcome commoditization is to convince target consumers that the firm's products are different from those of competitors. This can be achieved through product differentiation, branding, and marketing efforts that emphasize unique features and benefits. Convincing customers that price is irrelevant in determining quality or that all products are equivalent may not be effective in overcoming commoditization. Convincing customers that buying the highest-priced product is no guarantee of quality may be effective in some cases, but may not address the underlying issue of commoditization.

How Can a Marketer Overcome the Negative Effects of Commoditization