Small sellers should first concentrate their marketing efforts on reaching ________.
A) approvers
B) initiators
C) influencers.
D) users
E) initiators.

Question

Quizplus · Accepted Answer

Small sellers should first concentrate their marketing efforts on reaching influencers, as they have the ability to sway the purchasing decisions of potential customers. Approvers are usually higher up in the corporate hierarchy and have the final say on the buying decision, while initiators are the ones who recognize the need for the product or service. Users are simply the people who will be using the product, but they may not have a significant influence on the purchasing decision.

Small Sellers Should First Concentrate Their Marketing Efforts on Reaching