________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
A) Target marketing
B) Mind mapping
C) Consumer activism
D) Consumer behavior
E) Product differentiation

Question

Quizplus · Accepted Answer

Consumer behavior is the branch of marketing that studies how consumers behave, make decisions, and interact in the marketplace. It examines how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. Understanding consumer behavior is crucial to developing effective marketing strategies and building strong customer relationships.

________ Is the Study of How Individuals, Groups, and Organizations