The level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus is called ________.
A) elaboration likelihood
B) consumer disengagement
C) consumer involvement
D) variety seeking
E) low involvement

Question

Quizplus · Accepted Answer

The term used to describe the level of engagement and active processing undertaken by the consumer in responding to a marketing stimulus is consumer involvement. It refers to the importance and personal relevance a consumer attaches to a product, service, or brand.

The Level of Engagement and Active Processing Undertaken by the Consumer