With the ________ heuristic, predictions of usage are based on quickness and ease of use.
A) availability
B) representative
C) anchoring
D) adjustment
E) semantic

Question

Quizplus · Accepted Answer

The availability heuristic is used when people make judgments about the probability of events based on how easy it is to think of examples. This heuristic operates under the principle that if something can be recalled easily, it must be important or at least more frequent than alternatives that are harder to recall. In the context of predictions of usage, the availability heuristic suggests that people will predict the usage of something based on how quickly and easily examples of its use come to mind.

With the ________ Heuristic, Predictions of Usage Are Based on Quickness