Every consumer must pass through all five stages of the buying process when in a buying situation.

Question

Quizplus · Accepted Answer

While the five stage buying process (need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation) is a common framework used in marketing, not every consumer goes through all five stages in every buying situation. Some purchases may be routine and require minimal decision-making, while others may involve extensive research and evaluation.

Every Consumer Must Pass Through All Five Stages of the Buying