The Coca-Cola Freestyle dispensing machine, which can dispense 125 sparkling and still drinks that consumers can mix via a touchscreen allowing consumers to create a beverage to suit their particular taste, is an example of permission marketing.

Question

Quizplus · Accepted Answer

The Coca-Cola Freestyle dispensing machine is an example of product customization and innovation in vending technology, not permission marketing. Permission marketing involves obtaining a consumer's consent to receive marketing communications.

The Coca-Cola Freestyle Dispensing Machine, Which Can Dispense 125 Sparkling