Marketing ________ analyze(s) data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media, and promotion spending data, to understand more precisely the effects of specific marketing activities.
A) metrics
B) mix models
C) forecasting
D) intelligence databases
E) decision systems

Question

Quizplus · Accepted Answer

Marketing mix models are used to analyze data from various sources in order to understand the impact of marketing activities. They can help to determine the effectiveness of specific tactics such as pricing, promotion, and advertising. These models use statistical techniques to identify the relative contribution of each component of the marketing mix to overall sales or revenue.

Marketing ________ Analyze(s) Data from a Variety of Sources, Such