According to marketing consultant Pat LaPointe, the ________ metrics measurement pathway of the marketing dashboard reflects how prospects become consumers.
A) customer
B) unit
C) cash-flow
D) brand
E) productivity

Question

Quizplus · Accepted Answer

The customer metrics pathway is focused on tracking the journey of prospects as they become consumers, making it the best choice for this question. The unit metrics pathway would focus on measuring individual product or service performance, cash-flow metrics would focus on financial data, brand metrics would focus on measuring brand reputation and perception, and productivity metrics would focus on efficiency and productivity within the company.

According to Marketing Consultant Pat LaPointe, the ________ Metrics Measurement