Marketing expenses and investments as inputs can be quantified only in the long run, whereas the resulting outputs such as broader brand awareness, enhanced brand image, greater customer loyalty, and improved new product prospects manifest themselves in the short run.

Question

Quizplus · Accepted Answer

This statement is incorrect. Inputs such as marketing expenses and investments can be quantified in the short run, while outputs such as broader brand awareness and improved new product prospects may take a longer time to manifest.

Marketing Expenses and Investments as Inputs Can Be Quantified Only