Marketing-mix modeling focuses on baseline sales or long-term effects instead of incremental growth.

Name: Marketing-mix modeling focuses on baseline sales or long-term effects instead of incremental growth.
Brand: Quizplus
Rating: 5.0 (34 reviews)

Question

Quizplus · Accepted Answer

Marketing-mix modeling primarily aims to measure the incremental sales generated by different marketing activities, focusing on the short-term or immediate impact of these activities rather than just baseline sales or long-term effects.

Marketing-Mix Modeling Focuses on Baseline Sales or Long-Term Effects Instead