The base sales of an organization that takes place even without any demand-stimulating expenditures is called ________.
A) primary demand
B) market potential
C) market minimum
D) optimum demand
E) market demand

Question

Quizplus · Accepted Answer

The base sales of an organization without any demand stimulation is called market minimum, which is the lowest level of sales a company can expect with no marketing efforts. 
Option A, primary demand, refers to the total demand for a product category or service within a particular market at a given time. 
Option B, market potential, is the total achievable market demand for a product or service, assuming all demands within a market environment are fulfilled. 
Option D, optimum demand, is the ideal level of demand that a company wants to achieve with its marketing efforts. 
Option E, market demand, is the total demand for a product or service within a particular market.

The Base Sales of an Organization That Takes Place Even