A low market-penetration index indicates ________.
A) it will be expensive for the firms to attract the few remaining prospects
B) substantial growth potential for all firms
C) the rival firms try to capture greater market share by lowering their product price
D) the profit margins of the firms decline
E) the firms cannot raise demand substantially by raising its market expenditure

Question

Quizplus · Accepted Answer

A low market-penetration index indicates that there is potential for growth and expansion in the market. This means that there are still untapped or underserved segments of the market, providing opportunities for firms to increase their market share and profits.

A Low Market-Penetration Index Indicates ________