A ________ is a conservative estimate of the expected volume of sales for a business, primarily for making purchasing, production, and cash flow decisions.
A) sales budget
B) company sales forecast
C) sales quota
D) company sales potential
E) market potential

Question

Quizplus · Accepted Answer

A sales budget is a conservative estimate of the expected volume of sales for a business, primarily for making purchasing, production, and cash flow decisions. A sales quota is a specific target set for salespeople to achieve, while a company sales forecast and company sales potential refer to overall sales projections for a business. Market potential refers to the total demand for a product or service in a particular market.

A ________ Is a Conservative Estimate of the Expected Volume