A ________ is the limit approached by market demand as industry marketing expenditures approach infinity for a given marketing environment.
A) sales budget
B) company sales forecast
C) sales quota
D) company sales potential
E) market potential

Question

Quizplus · Accepted Answer

This is the definition of market potential, which is the maximum sales that could be generated by all firms in a particular market during a specific period under a given marketing environment and industry structure. As marketing expenditures increase, the market potential should also increase until it reaches its maximum.

A ________ Is the Limit Approached by Market Demand as Industry