Jeanine would like to own a Mercedes but is unable to afford one at this time. Jeanine is part of the ________ market for this product.
A) potential
B) available
C) target
D) projected
E) penetrated

Question

Quizplus · Accepted Answer

Jeanine is a potential market for the Mercedes because she is interested in owning one, but is unable to afford it currently. The available market refers to those who can afford and are currently buying the product. The target market is the specific group of consumers that the company is trying to reach and appeal to with their marketing efforts. Projected market refers to the estimated size of the market in the future. Penetrated market describes the portion of the market that has already purchased or uses the product.

Jeanine Would Like to Own a Mercedes but Is Unable