A ________ is the maximum sales available to all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions.
A) company demand
B) market demand
C) company sales potential
D) sales quota
E) total market potential

Question

Quizplus · Accepted Answer

Total market potential is the maximum sales that can be achieved by all firms in an industry during a given period, under a given level of industry marketing effort and environmental conditions. Company demand refers to the demand for a specific company's product, while market demand refers to the total demand for a product in the market. Company sales potential and sales quota are specific to individual companies and do not represent the overall potential of the market.

A ________ Is the Maximum Sales Available to All Firms