An efficient method of estimating area market potentials makes use of the ________, developed by the US Bureau of the Census in conjunction with the Canadian and Mexican governments. It classifies all manufacturing into 20 major industry sectors and further breaks each sector into a six-digit, hierarchical structure.
A) Nielsen Media Research
B) Multiple-Factor Index Method
C) Brand Development Index
D) Market Buildup Method
E) North American Industry Classification System

Question

Quizplus · Accepted Answer

The North American Industry Classification System (NAICS) is a classification system developed jointly by the US Bureau of the Census, the Canadian government, and the Mexican government. It categorizes manufacturing into 20 major industry sectors and breaks each sector down further into a six-digit, hierarchical structure. This makes it an efficient method for estimating area market potentials using the Market Buildup Method. Therefore, the correct answer is option E.

An Efficient Method of Estimating Area Market Potentials Makes Use