The ________ market is the set of consumers with an adequate interest, income, and access to a particular offer.
A) potential
B) available
C) target
D) penetrated
E) reserve

Question

Quizplus · Accepted Answer

The available market refers to the subset of the potential market where consumers have enough interest, income, and access to actually buy the product, distinguishing it from the broader potential market which might include those interested but lacking in income or access.

The ________ Market Is the Set of Consumers with an Adequate