The absolute limit of company demand is the market potential; the two would be equal if the company captured 100 percent of the market.

Question

Quizplus · Accepted Answer

The statement is true. The market potential represents the total demand for a product or service in a specific market, and the company's maximum achievable demand would be the same as the market potential if it captures the entire market share.

The Absolute Limit of Company Demand Is the Market Potential;