In order to estimate future demand, companies commonly prepare a company sales forecast first, followed by an industry forecast, and finally a macroeconomic forecast.

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Companies typically start with a macroeconomic forecast to understand the overall economic environment, then an industry forecast to gauge sector-specific trends, and finally, they prepare a company sales forecast to predict their own sales based on broader economic and industry insights.

In Order to Estimate Future Demand, Companies Commonly Prepare a Company