Which of the following is true regarding annual-plan control?
A) This control process begins by identifying the causes of serious performance deviations.
B) The tools used for this purpose are sales analysis, market share analysis, marketing expense-to-sales analysis, and financial analysis.
C) The marketing controller has the primary responsibility for annual-plan control.
D) Its purpose is to evaluate and improve the spending efficiency and impact of marketing expenditures.
E) It measures profitability by product, territory, customer, segment, trade channel, and order size.

Question

Quizplus · Accepted Answer

The annual-plan control process involves using tools such as sales analysis, market share analysis, marketing expense-to-sales analysis, and financial analysis to evaluate performance and identify areas for improvement. The marketing controller may be involved in this process, but it is not their primary responsibility. The purpose of annual-plan control is to assess and improve the effectiveness and efficiency of marketing expenditures, not to measure profitability by product, territory, customer, segment, trade channel, and order size.

Which of the Following Is True Regarding Annual-Plan Control