To succeed in the future, marketing must ________.
A) become more holistic
B) build brands through promotion rather than performance
C) be more departmental
D) focus on free-spending
E) rely more on mass marketing

Question

Quizplus · Accepted Answer

As the market becomes more saturated and competitive, marketing must become more holistic by incorporating a wide range of tactics, including social media, content marketing, influencer marketing, and customer experience. This requires a multidimensional approach and integration with other departments, such as sales and customer service, to provide a seamless customer journey. Building brands through promotion rather than performance (option B), being more departmental (option C), focusing on free-spending (option D), and relying more on mass marketing (option E) are outdated and ineffective strategies.

To Succeed in the Future, Marketing Must ________