When Tough Mudder launched in 2010, it spent its entire $8,000 communication budget on mobile advertising, which generated plenty of word of mouth.

Name: When Tough Mudder launched in 2010, it spent its entire $8,000 communication budget on mobile advertising, which generated plenty of word of mouth.
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Tough Mudder spent its entire $8,000 communication budget on Facebook ads, not mobile advertising, which helped generate significant word of mouth and contributed to its rapid growth.

When Tough Mudder Launched in 2010, It Spent Its Entire