Which of the following is an example of paid media?
A) word-of-mouth about the brand
B) news stories about the brand
C) social network conversations about the brand
D) a trade show booth about the brand
E) consumers' Instagram photos that include the brand

Question

Quizplus · Accepted Answer

A trade show booth requires payment and is therefore an example of paid media. Word-of-mouth, news stories, social network conversations, and consumers' Instagram photos are all examples of earned media, as they are generated by consumers or media outlets without direct payment from the brand.

Which of the Following Is an Example of Paid Media