The average click-through in terms of the percentage of consumers who click on a link for ________ is about 2 percent.
A) search engine optimization
B) pay-per-click ads
C) standard banner ads
D) microsites
E) rich media banner ads

Question

Quizplus · Accepted Answer

The average click-through rate for pay-per-click ads is around 2 percent, making it the best choice for the given question. The other options may have varying click-through rates, but pay-per-click ads consistently have the highest average.

The Average Click-Through in Terms of the Percentage of Consumers