Devin, an online marketing manager for the Gilt Groupe, sends more than 3,000 variations of its daily e-mail for its flash-sale site based on recipients' past ________, browsing history, and purchase history.
A) complaints
B) click-throughs
C) comments
D) ratings
E) interstitials

Question

Quizplus · Accepted Answer

The sentence mentions that the variations are based on the recipients' past "browsing history" and "purchase history," which suggests that click-throughs (clicking on items in previous emails) are being used to personalize the emails.

Devin, an Online Marketing Manager for the Gilt Groupe, Sends