When Johnson & Johnson's Tylenol headache reliever would pop up on brokers' Web sites whenever the stock market fell by 100 points or more, they were using a(n) ________.
A) microsite
B) pay-per-click ad
C) interstitial
D) search ad
E) banner ad

Question

Quizplus · Accepted Answer

This is an example of an interstitial ad, which is a type of advertisement that appears on a webpage while it is loading or during its use, often in response to specific triggers or actions, such as a significant drop in the stock market in this case.

When Johnson & Johnson's Tylenol Headache Reliever Would Pop Up