According to media researcher Duncan Watts, the key to setting a song on the path to popularity is a phenomenon called ________.
A) sampling
B) cumulative advantage
C) influence farming
D) entertainment trendspotting
E) buzz firing

Question

Quizplus · Accepted Answer

Duncan Watts's research suggests that cumulative advantage, where a small initial advantage can snowball into greater success, is the key factor in a song's popularity. This means that once a song gains a small following or "buzz," it is more likely to become even more popular as it gains more exposure and attention.

According to Media Researcher Duncan Watts, the Key to Setting