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When Another Customer Complains About the Hair Salon Where Georgeanna

Question 87

Multiple Choice

When another customer complains about the hair salon where Georgeanna is a loyal customer, she defends it because she feels responsible for the continued success of the hair salon. This behavior suggests she has reached the ________ rung of the loyalty ladder.


A) word of mouth/buzz
B) repeat purchase
C) satisfaction
D) evangelism
E) ownership

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