Online customer reviews are the second-most trusted source of brand information. What is the most trusted source?
A) print advertising
B) recommendations from friends and family
C) salesperson recommendation
D) celebrity endorsements
E) Facebook recommendations

Question

Quizplus · Accepted Answer

Recommendations from friends and family are the most trusted source of brand information, according to studies. This is because people tend to trust the opinions of those they know and trust, as opposed to advertisements or salespeople who may have a vested interest in promoting a product.

Online Customer Reviews Are the Second-Most Trusted Source of Brand