One of the measures of online word of mouth at DuPont was the effort's ________, or how fast it spread.
A) authority
B) speed
C) relevance
D) scale
E) sustainability

Question

Quizplus · Accepted Answer

The question specifically asks for the measure of how fast the online word of mouth spread, so the best choice is "speed." The other options listed (authority, relevance, scale, sustainability) are also important measures of online word of mouth, but they are not directly related to how quickly the message spread.

One of the Measures of Online Word of Mouth at DuPont