What you say (ad copy) is more important than the number of times you say it (ad frequency).

Name: What you say (ad copy) is more important than the number of times you say it (ad frequency).
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The message conveyed in the ad copy is more significant than the frequency of the ad being shown. A well-crafted and effective message can leave a lasting impact on the audience, even with fewer showings, while a poorly executed message will not produce significant results even with frequent airings.

What You Say (Ad Copy) Is More Important Than the Number