________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience.

Question

Quizplus · Accepted Answer

Media selection involves choosing the most cost-effective channels or platforms to reach the desired target audience. This involves analyzing the target audience's media habits, considering the reach and frequency of different media options, and evaluating the costs associated with each option. Media scheduling involves deciding when and how often to run ads on the selected media, content analysis involves analyzing the content of the ads, communication design involves creating the messages and visuals of the ads, and copy testing involves testing the effectiveness of the ads.

________ Is Finding the Most Cost-Effective Media to Deliver the Desired