Which of the following consumer promotion tools refers to explicit or implicit promises by sellers that the product will perform as specified or that the seller will fix it or refund the customer's money during a specified period?
A) product warranties
B) coupons
C) free trials
D) rebates
E) patronage awards

Question

Quizplus · Accepted Answer

Product warranties refer to explicit or implicit promises by sellers that the product will perform as specified or that the seller will fix it or refund the customer's money during a specified period. Coupons, free trials, rebates, and patronage awards are all different types of promotional tools.

Which of the Following Consumer Promotion Tools Refers to Explicit