During Jill's market research study, many customers indicated that traditional oven mitts made it very difficult to hold baking dishes, resulting in frequent spills. Jill brought her findings to the research department, and her company leveraged its engineering and design competencies to develop a new handheld hotpad that allows for significantly greater dexterity in handling hot cooking implements, while protecting the cook from burns. This is an example of the ________ element of the holistic marketing framework.
A) integrated marketing
B) value creation
C) negative demand
D) value networking
E) value focus

Question

Quizplus · Accepted Answer

The development of the new handheld hotpad to solve the problem expressed by customers is an example of value creation, which is one of the four elements of the holistic marketing framework. Value creation involves designing and developing products or services that meet the needs and wants of customers and provide them with superior value compared to competitors.

During Jill's Market Research Study, Many Customers Indicated That Traditional