A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy.
A) diversification
B) intensive
C) target
D) integrative
E) conglomerate

Question

Quizplus · Accepted Answer

The term "integrative" specifically refers to growth through integration within the industry, which includes backward (toward suppliers), forward (toward customers), and horizontal (toward competitors) strategies. The other options, such as diversification or conglomerate, involve expanding into new industries rather than within the existing one. The term "target" does not relate to a growth strategy. The term "intensive" is a general term that can include a variety of growth strategies, but it does not specifically refer to integration within the industry.

A Company That Seeks to Increase Its Sales and Profits