Which of the following is the marketing communications objective for a new-to-the-world product, such as electric cars?
A) enhancing brand awareness
B) developing brand attitude
C) increasing brand purchase intention
D) encouraging repeat purchases
E) establishing category need

Question

Quizplus · Accepted Answer

The marketing communications objective for a new-to-the-world product, such as electric cars, is to establish category need. The objective is to educate and inform potential consumers about the existence and benefits of the new category of product, in this case, electric cars.

Which of the Following Is the Marketing Communications Objective for a New-To-The-World