Which method for establishing the total marketing communications budget sets communication budgets to achieve the same amount of share-of-voice as competitors?
A) comparative-parity method
B) objective-and-task method
C) affordable method
D) competitive-parity method
E) percentage-of-sales method

Question

Quizplus · Accepted Answer

The method for establishing the total marketing communications budget that sets communication budgets to achieve the same amount of share-of-voice as competitors is the competitive-parity method. This method ensures that the company's communication budget is competitive with others in the industry, and it is a common approach used to avoid both overspending and underspending on marketing communications.

Which Method for Establishing the Total Marketing Communications Budget Sets