Stacey wants to use a highly relevant, engaging, and implicit communications mix mode to use a "soft sell" approach for her new makeup line. The communications mix mode that has these characteristics is ________.
A) sales promotions
B) events and experiences
C) advertising
D) direct and interactive marketing
E) personal selling

Question

Quizplus · Accepted Answer

Events and experiences are highly relevant and engaging modes of communication that can create a "soft sell" environment for Stacey's new makeup line. By hosting events and experiences, Stacey can provide a hands-on experience for potential customers, allowing them to try out the products and generate interest without a hard sales pitch. This approach is more implicit and indirect, making it more likely to attract customers who may otherwise be put off by a more direct advertising or personal selling approach.

Stacey Wants to Use a Highly Relevant, Engaging, and Implicit