The most effective communications mix tool at later stages of the buying process is ________ because it is particularly effective at building buyer preference, conviction, and action.
A) sales promotions
B) personal selling
C) advertising
D) direct and interactive marketing
E) events

Question

Quizplus · Accepted Answer

Personal selling is most effective at later stages of the buying process because it allows for direct interaction with the buyer and can address any remaining concerns or objections they may have. Sales promotions and events may also be effective at this stage, but they are more focused on generating initial interest or creating a sense of urgency. Advertising and direct marketing may be useful throughout the buying process, but are less effective at building personal relationships and addressing individual buyer needs.

The Most Effective Communications Mix Tool at Later Stages of the Buying